2min chapter

Hidden Brain cover image

Money 2.0: Why We Bust Our Budgets

Hidden Brain

CHAPTER

The Psychology of Reimbursement

behavior scientist katy man once found that even small windfalls cause people to buy very different things than they typically would. Abbi absolutely aso. I anto san that the windfall effect sometimes shows up even when it's not a windfall, but our own money that's coming back to us. Many of us treat tax refunds as a bonanza, even though it's simply a case of the government returning our own money to us. The intuitive feel of receiving a windfall like that is that you can keep spending not only once, but multiple time.

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