Money 2.0: Why We Bust Our Budgets
Hidden Brain
00:00
The Psychology of Reimbursement
behavior scientist katy man once found that even small windfalls cause people to buy very different things than they typically would. Abbi absolutely aso. I anto san that the windfall effect sometimes shows up even when it's not a windfall, but our own money that's coming back to us. Many of us treat tax refunds as a bonanza, even though it's simply a case of the government returning our own money to us. The intuitive feel of receiving a windfall like that is that you can keep spending not only once, but multiple time.
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