#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]
Creator Science
00:00
Innovative Licensing and Team Dynamics
This chapter explores a unique business model centered on licensing frameworks from books to third-party service providers, enabling efficient operations and revenue generation with a small team. The conversation highlights the importance of self-awareness, team roles without formal titles, and the balance between personal joy and branding in the creative process. Additionally, it examines the trade-offs of scaling a business while maintaining integrity and the complexities of brand association in lead generation.
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