15min chapter

The New Music Business with Ari Herstand cover image

Tom Hanks' Music Supervisor on the Evolution of Sync Licensing

The New Music Business with Ari Herstand

CHAPTER

Evolving Landscape of Sync Licensing in Streaming Networks

Exploring the shift in sync licensing budgets and content choices with streaming networks like Netflix, discussing the impact of the pandemic on production and consumption. The conversation delves into the differences in fees for music placements on platforms like Netflix compared to traditional TV shows, emphasizing the importance of understanding project context and artist representation.

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