Are You Not Creating Demand?

If you are not creating demand, which is what i would say most companies are doing right now, you're sitting down here waiting in ten channels for people to find you. When you take controlf and you're the person that educates them, when they come through, the odds of them choosing you go through the roof. That's how you get like this accelerated growth motion. And my so we've been able to educate people ond why creating demand is superimportant. So i'm in a transition. Start moving into a couple of tactics, like some of the things that we do. The ideal mix is obviously some form of both - paid or organic.