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How Elle Liu Turned a Rough Night’s Sleep into a Successful Ecommerce Brand

Shopify Masters

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Oncburnt - How Do You Communicate Your Vision?

How do you communicate that to your customers when they are coming to your page for the first time and don't know anything about your bran or eucalyptus fibres? Ri, so i think exactly as you said, it is a little bit of a challenge when you are in unlines store and you're hosting your store in shop o. So we leverage a few things. First thing i try to do is our description, in our copy, i try to use as many of those touch, tactile words as possible. And then to compliment that, we really leverage photos as well as videos. I do think that photo shoot is incredibly important these days, because there's such

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