2min chapter

Marketing Against The Grain cover image

8 Leadership Habits You Need To Make $1 Billion (#146)

Marketing Against The Grain

CHAPTER

The Importance of First Principles Thinking

Most people fail because they spend most of their time doing and worrying about things that do not matter at all. This is kind of the antithesis of first principles thinking. Once you are clear on what are the principles? What are the things that really matter in this problem? Right. For example, when you and I started working together at HubSpot, the thing we knew is like, man, generating demand matters. If we generate demand, we can kind of mess up everything else, but the business is going to grow,. People are going to be happy, we'll live to fight another day.

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