Creatives That Are Diverse and Incomparable

I think this is something that I don't hear come up enough, right? So I'd be curious to hear a little bit more and get a little deeper on this subject around diverse and inclusive creatives. Can you give me some examples of what you consider when thinking about creatives that are diverse and or inclusive or inaccessible as well? Yes, yes, so definitely. For a long time, for instance, it's really unfortunate that having text on creative was something that was not good for instance on Facebook. Now it's really great. It changes. But if you can actually watch your creative and see what you can make different to appeal to new agents, I think it would be a