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Chris Byers on using M&A as a strategic lever for growth

Demand Efficiency

CHAPTER

Aiming to Build a Sales Force and Data Collection Process?

Culture is the most important thing in m and a, but if you look around, people buy whatever random business they want. And so that was a piece of me that we just really enhanced who we are actually as a mostly toronto base team. So all of a sudden we went from a mostly us Base organization to a little b more breadth and depth in terms of kind of diversity ind team. Wev got a team that was just great. They they got us, we got them, and we melted pretty quickly.

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