S05.EP20 - Bridging Strategy and Design with Richie Meldrum
JUST Branding
Navigating Design Value and Strategy
This chapter explores the intricacies of communicating design value and pricing within brand strategy, outlining a seven-phase process for effective engagement with clients. It emphasizes the importance of tailored workshops, narrative crafting, and strategic messaging for aligning design efforts with brand identity. The discussion also highlights the collaborative relationship between designers and stakeholders, focusing on refining marketing messages and understanding competitors to create compelling brands.
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