Lulu Lemon's Humble Shampoo Box

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Heath Wilson is the co-founder of Auro, a company on a mission to reduce screen time. Heath and his co-founder got to work on a simple, elegant smart box that customers would want to use. But they soon discovered a truth many entrepreneurs face: Simple is hard. More on this challenge later in the show.

While many retail businesses have struggled to cope with a wave of disruptions — from pandemic to supply chains to inflation — Lululemon has continued to scale, even when retail sales elsewhere dipped. CEO Calvin McDonald shares how mid-term strategic planning, control over inventory, and a culture that climbs mountains together has fueled agility and versatility. When it comes to brand-building and community building, Calvin says, it’s critical to lean into listening, so you can amplify what makes your business truly distinctive.

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