3min chapter

The Psychology Podcast cover image

Robert Cialdini || The New Psychology of Persuasion

The Psychology Podcast

CHAPTER

What's Your Greatest Wrong?

We prefer to say yes to those we like a what's interesting though is that there are two small things that are available for us to do to greatly enhance the raport that people feel with us. One is to point to genuine similarities that exist between us, because people like those who are like them. The other is to compliment people in some sort of warranted way - and i have to admit something, my greatest weakness.

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