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Ep. 153, From Complexity To Clarity: An Episode for Facebook Media Buyers

The Smart Marketer Podcast

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How to Test a Campaign for a Lead Offer

Facebook is going to have campaigns and one per offer, essentially. Within there, we like to build a primary ad set with all of your winning things. All the testing we're going to do later comes in order to feed the control ad set,. So our offer is whatever it is. We're using dynamic creatives because again, Facebook is very good at understanding what people want to see.

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