Cutting Through The Clutter With Your Marketing
Dan Kennedy's Magnetic Marketing Podcast
00:00
Cash for Conquerrrs
Alexis has a very shrewd e counter ad campaign that i don't know the results of, but i my suspicion is that it's successful. The premise of the commercial is really all about appealing to who you are as much or more, than selling the car. It basically says that ordinary people, mortals, buy what's on sale or what they have a great coupon for, but you probably want to buy your dream car. They've been running it all during the cash for clunkers progress. I'm not going to say elegantly as they do, because i didn't actually write it down. But their point is, we don't sell cars to the kind of people
Transcript
Play full episode
