How to Sell Musical Instruments, with Adam McHeffey
Music Tectonics
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Navigating the Evolving Music Industry
This chapter explores significant recent developments in the live music sector, including Fever's acquisition of the ticketing platform Dice and the broader implications for event discovery and ticketing experiences. It also addresses pressing issues like music streaming fraud, the impact of AI on music licensing, and the complexities of data licensing negotiations between record labels and emerging platforms. Throughout, the chapter emphasizes the ongoing challenges faced by artists and the evolving landscape of copyright and legislative efforts.
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