What's the Framework for Public Perception?

Start-ups and big companies have different risks to think about in the public perception. At a start up, you're going to be worried about regulatory finds. They can cost you global, global revenue for example. And g p r a, there could be mega brandown it's right? We want to be very we want to have a lot of integrity in the products that we're working on. For a big company, there could be a lot of long terms strategic risk. There are substitute su substitutable products for the things that you might be working on.