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Mary-Kate and Ashley: Part two

Shameless

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Mary Kate and Ashley - The Row, Real Designers

The row was a sharp departure from the twins last 18 years of products. Jules star, as we know, had commodified and monetized every aspect of Mary Kate and Ashley. They really pulled back completely. This is the biggest one I have seen in personal branding, maybe ever. And the way they executed it is just a masterclass.

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