One of the things most people don't realize is we're kind of under attack from a technical standpoint in this country. Plumbers and welders make more than people in marketing aka Tiktakers by and large. I get obsessed with how do I buy those businesses before they turn to zero because that's a travesty for the person who built that business that gets no value out of it. It seems to me like it's a cultural difference like where they want to work but the reality is there's none around.