"Two Truths & the Big Lie." (with Jen Psaki!)
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Cracking the Code: Engaging Latino Voters
This chapter examines the contrasting advertising strategies of Republicans and Democrats when reaching the Latino community, advocating for progressive media infrastructure over traditional methods. It highlights the evolution of political messaging, using the Obama 2012 campaign as a case study to stress the importance of identity and economic narratives in connecting with a diverse electorate. The discussion emphasizes the necessity for effective communication to resonate with voters, particularly those from varied socio-economic backgrounds.
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