3min chapter

Win The Content Game cover image

49. The HumAInity Era: How to use AI to fuel your creativity

Win The Content Game

CHAPTER

The Journey Behind CAPTCHA

Deidre Dory is the founder and CEO of CAPTCHA, a digital marketing agency. She believes that to build a brand in e-commerce we need to be able to tell our stories. "We're so used to hiding behind our product," she says. Deidre: storytelling is not a natural thing for many people.

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