The Power of Content: How 1 Article Generated $22 Million in Sales
Shopify Masters
00:00
What Are Your Skill Sets With Brand Building?
The key with building a brand is developing a voice and a story. You have to be able to tell the story about how the thing was made, why it was made,. Why do you exist in the world beyond selling a product? What are your viewpoints as a company, as a brand? What do you think? How many electric toothbrushes are there out there? They all do the same thing. But QIP, QUIP has done a really great job telling a story, doing content," she said.
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