Rethinking Thought Leadership in Content Creation

"Have fun. Make it accurate, clear, and interesting."

Accounting Influencers

with Rob Brown

On this episode of Accounting Influencers, Nick Huber, a journalist and content strategist, explores how accounting firms can transform their content into a powerful tool for growth. Known for his work with the Financial Times and expertise in thought leadership, Huber shares actionable strategies to help firms navigate the ever-evolving digital landscape.

More Accounting Influencers with Rob Brown here

Huber emphasizes that content creation is more than a marketing task—it’s an opportunity to showcase authority and build trust. From blogs to white papers, he stresses the importance of creating material that is clear, engaging, and relevant.

“Thought leadership, done well, isn’t just about promoting your firm,” Huber explains. “It’s also about building your personal profile and advancing your career.”