Beyond Meat: A Trend That's Been Doing Well

The policy plant based trend and beyond meat was one of those that did well. The idea is can we figure out big cultural shifts in consumer behavior and then tie that off into its impact on specific companies by looking at how the brands and products are doing in the marketplace. We saw it, we see that with the streaming space and the cord cutting space, which I think we know we've got a couple stocks in the next segment that we'll get into that are based on that.