How Can I Sell to the Ski Industry?

Amerca skiers can't come to Canada, which means they're spending more time at home than usual. The problem that i found is because i create custom art work that is skie related. But i realized it didn't only need to go to the businesses. I'd been focusing so much on selling to skie resorts,. helly lodges, hotels and all the businesses that are associated with the ski industry. Was missing a huge opportunity, which is selling directly to the skiers.