
Eric Hoffman on Growth of Hoffman Media Up and Down the Funnel
A Media Operator
Future Growth Strategies of a Media Company
The chapter delves into the growth strategies of a media company, focusing on events as a top priority and the potential of emulating curated commerce models for expansion. It discusses StoryMaker, an in-house content agency, revenue generation, cost-cutting measures, and the organizational structure of Hoffman Media. The conversation also explores technology utilization, future growth plans, and considerations for expanding organically into new publications or focusing on existing ones.
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