Under standard economics, we very often assume diminishing returns. If oil gets too price in the world market, then we will use maybe local natural gas and there's a balanc reached. But if there's increasing returns or positive feed backs, say if in 19 whatever, 90 or 22 thousand and one, there's small firms competing in the search engine business, alta vista and a small company called gogle - other people latch on to that. In cases like that, i think in physics, you call those nucleations or something. These small events get magnified and form new structures. And it's certainly true that tech, high technology, dvance technology, works that way

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