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How Obvi Overcame it's Biggest Challenges

Chew on This - Digestable DTC Content

CHAPTER

Mastering SKU Rationalization and Inventory Management

This chapter explores SKU rationalization, emphasizing data-driven decision-making in evaluating product performance and the emotional challenges of discontinuing underperforming items. It details innovative inventory management strategies, including preorder models and negotiating better payment terms to enhance cash flow. Additionally, the chapter highlights the importance of understanding financial dynamics in marketing to ensure profitability.

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