Introduction

In yesterday's exercise I asked you to imagine your book or at least a book as a published finished thing. No one in all the times have ever run that exercise has reported finding it easy. Most people feel at least a bit conflicted about what they end up writing down. Writing a blurb often feels like you're making a sales pitch and that can bring up all sorts of feelings of inadequacy and fraudulent. It's tough chunking down your big ideas into something that can feel trite and a bit cheesy and even slightly desperate maybe that's just a British thing.