276: B2B Growth Channels Available for Each CAC Level Part 2
The Predictable Revenue Podcast
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Is There a Difference Between Midbound and Personalized Sales Development?
I think sales development can be an execution arm of marketing. I think it also can do cold outbound. If you're already doing all of these things for marketing, you may as well be giving those signals to your sales development team so that you are getting the most out of your marketing spend. So basically, like you're able to, if somebody says, Hey, I'm going cold, I'm essentially going after cold leads, that sort of thing. Have you really done everything you can to sort of mine the warm ones that are out there or even a little spark of warmth kind of thing? You know, because your time is better spent on that, I would argue.
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