Building High-Growth Products with Jobs-to-be-Done
The Product Podcast
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Introduction
The key idea behind jobs to be done is that your customers are not buying your products. They're hiring them to get a job done. Clay Christensen, who is famous for popularizing this, also wrote Innovators to Loma. He's talked a little bit about it in the Innovator solution. And then he had a recent book out in October called Competing Against Luck. It's a really great read on the theory. But what you'll get tonight is some techniques on how to practice this on a day-to-day basis.
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Transcript
