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#42 Driving Urgency for Change with Carl Ferreira, Director of Sales at Refine Labs

Winning the Challenger Sale

CHAPTER

How to Motivate Action With a Mid to Late Stage Opportunity

Carl Ferrera is the Director of Sales at Refine Labs. He talks about how you can motivate action with a mid to late stage opportunity, especially when progress stalls. Carl's superpower really is his ability to make complex concepts simple.

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