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12min chapter
Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More
Newsletter Operator
Navigating Niche Media and Strategic Acquisitions
This chapter explores the recent developments at Smooth Media, focusing on their successful collaborations and acquisitions in the media landscape. The discussion emphasizes the potential for growth in outdated B2B media properties by modernizing them and strategically acquiring smaller media companies. Insights are shared on the importance of newsletters for building relationships and engaging niche audiences, demonstrating the significant impact of targeted media initiatives.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode