Launching MarTech Weekly Pro -- Juan Mendoza // The MarTech Weekly
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How Did You Decide on Your Monetization Strategy?
Juan: I feel like every time there's a big launch and mostly for you, you mentioned you've written 300,000 words. You're writing 3,000 words a week and you've been doing that for two years without taking a paycheck or monetization. How did you figure what to offer people? Juan: We went through a sponsorship route and eventually created a content as a service model where we're able to replicate what we do to produce the Martec podcast to create shows for other people.
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Transcript
