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S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention

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B2B SAS - Content Marketing and SEO Play a Part in SAS

On the growth side yeah of course growth side I think it's funny. DTC consumer growth equals Facebook and on SAS it's just not even close to the case there's just so many different models that you also have kind of product like growth which is not even a thing inconsumer but it happens a lot in SAS. You definitely have a lot more product growth you have a lotMore content marketing so a lot more kind of SEO and content marketing it just seems like Facebook isYeah I mean I guess both do that I don't know how effective it is for either I don't have knowledge, he says.

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