Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#077: Book a Meeting with SpaceX: 80% open rate, 30% reply rate (10% positive), 5% meeting book rate (Alex Gray)

Hey {First Name}, An Insider's Guide to Outbound Sales

CHAPTER

LinkedIn Touch Points - What's the Difference?

Most of our clients are mid to large size shops that you, you and me would never know the name. We're not like really heavy on the kind of like content marketing side. LinkedIn isn't a lot of these guys are not active on LinkedIn. So we go after email and you know, it's really one to one. It's really personal. A lot of times these are engineers. And when they see them and they go,Yeah, okay, yeah, that's worth a call, sure. And I'll jump on a call. How many touch points are in here? Four, for this one, just do four. For other companies, there could be up to eight

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