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6min chapter
#609 - Uri Gneezy - How To Understand Psychological Incentives
Modern Wisdom
The Problem With Mixed Signals
In the 1980s, 1990s, Pepsi started releasing Pepsi points. If you collected enough, you could exchange it for as pair of sunglasses or a leather jacket. And in the advert, at the very end, this kid that the advert is about turns up at school outside of his classroom in a Harriet Jump Jet. No asterisk, no small print, no subjective terms and conditions. This is obviously a joke. So remember, incentive sent signal. But then I pay you for quantity. You're not going to invest that much in quality. How much you can do? Can you do more than this? And you'll neglect the quality. In Israel, we have bus drivers who are
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