
Building India's answer to Ogilvy | Pratik Gupta @ Zoo Media
Founder Thesis
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How to Make a Movie Poster
The first few projects were essentially promotional content. There was not consulted pressure on us to immediately deliver like even the PVR project. I swear on God actually I walked out of that room after winning that project and said, don't how do you make a movie poster? The only thing we carried with us was ID cards from college because otherwise I don't have to shoot in public places. We would oversell over commit over everything. In lots of cases, the reason that we survived so long is because we've also over delivered.
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