4min chapter

Taking Inventory cover image

Gokul Rajaram on one of the biggest mistakes startups and founders make, the role of board members, and leadership qualities from some of the greats

Taking Inventory

CHAPTER

Innovation in Online Advertising and Technology Companies

Exploring the shift from traditional advertising to online ads, the chapter highlights the challenges faced in the late 90s and stresses the significance of constant innovation in technology companies through examples of AI advancements and major tech company acquisitions.

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