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19min chapter
How I Built an $8M Business with 0 Employees | Justin Welsh (Solopreneur)
Behind the Craft
Validating Business Ideas Through Customer Insights
This chapter emphasizes the necessity of validating a business idea with real customer feedback before launching into development. It outlines a structured framework for understanding customer needs and building a marketing strategy that can foster community around a brand by identifying common challenges. Additionally, it highlights a simplified marketing process and explores the role of data and content strategies in business growth.
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