The Master of Systems, I Love That You're Master of Formats

"I love what you said about friction. And any time you encounter friction, that being the sort of trigger to like, ok, maybe the system's missing a piece," he says. "A lot of people start the other way and go, what am i going to write about? They have a list of topics, but they haven't thought about the system from the sort of format, generic box typewrite."