The Rise and Fall of Gap: A Retail Odyssey

This chapter chronicles the transformative journey of Gap Stores from the late 1970s until the early 2000s, highlighting how the brand faced significant challenges amid changing fashion trends and consumer preferences. It details strategic acquisitions, rebranding efforts, and the launch of successful sub-brands like Gap Kids and Old Navy, while concurrently addressing the impacts of globalization and competition. The narrative ultimately reflects on the decline of Gap, marked by leadership changes and evolving market dynamics, alongside the enduring influence of its founders.