The Black Friday Episode
The Andrew Faris Podcast
00:00
Email Marketing for Black Friday
Start by sending an email to your whole list, including people who have not bought for a long time. Then from there, what you're going to do is let's say later on Friday, send another email. For the rest of them, you should be excluding two different kinds of people. The first is anybody who buys on previous emails that you've sent or not just on emails you've sent. That way they are not getting endless amounts of communication from you.
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