Fred Fowler - The importance of solving the right problems for digital success
Agile Digital Transformation
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The Key Role of Management in Creating Digital Solutions and Digital Products
A lot of times you have people working on things that aren't products, which means they're like components. A great mistake that is made all the time is to put decisions about how those layers should change into separate hands. Only by measuring the value produced by all three layers can you come up with a return on the investment calculation and figure out whether it was a good idea or not. If you don't have something with an objectively measurable value, then it's not a product.
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