Dr. Gad Saad – Episode #180
"YOUR WELCOME" with Michael Malice
00:00
Signalling Is at the Root of So Much of What All Animals Do
So much of what all animals do is engage in all types of signalling behavior. Signalt could be authentic signalling, or it could be a deceptive duplicitis signalling - apostomathic coloring. It's the ultimate advertising neon sign saying, pick me because i i am exhibiting an honest signal; those other fakers who don't have my genotypic quality can't mimic that signal. So signalling is at the root of so much of what we do. Of course, we could apply it in marketing and consumer behaviour, as i do to every domain where animals interagute one another.
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