2min chapter

On Brand with ALF & Rory Sutherland cover image

Who Gives a Crap? Simon Griffiths tells Rory why he does

On Brand with ALF & Rory Sutherland

CHAPTER

The Future of Commerce

I don't know what the answer is both in terms of consolidating deliveries but also making the whole thing cognitively manageable. Because there are a lot of products for which it makes a lot of sense. Razor blades being another one perhaps. But if you don't get the actual quantities in order right and also don't cure this paranoia problem. Whereas you say, we're going to be on holiday that week. I don't want fresh food arriving. People just feel okay, this is cognitive overload now. Totally. You know, that's the number one reason that we see a customer churning out of a subscription into a one time order from us.

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