Humanizing Your B2B Brand
B2B Marketing Exchange
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Brandon Marketing, Positioning - What Are the Best Practices?
Marketing and positioning has trickled down into essentially everything betobe professionals do. The easiest way to create effective messaging is to steal it from your customers, he says. "Your job as a marketer is essentially to read back what they are saying their problems are" 'You're going to have to optimize each individual channel for how your consumers want to consume content'
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