3min chapter

The Indie Startup Podcast cover image

The 5 future startup trends you want to know today

The Indie Startup Podcast

CHAPTER

The Strategic Branding of 'Friend': A Viral Success Story

This chapter explores the strategic rebranding of an open-source AI wearable called 'friend' and the significant impact of purchasing the domain friend.com. It emphasizes the importance of timing and media influence in the success of startup projects.

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