4. How can you use AI for better outcomes in media?
Future Proof
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Brand Building - What's the Best Mix Between Short and Long Term?
Not all programmatic media is sales driven. So how do you advise clients on the mix? You're absolutely right. I think a combination of both is what people should be doing. And especially as in our new and exciting channels like arovom,. connectedtv a become available programatically, you can use those amazing faces to get your brand across. But personally, iam amintimatly convinced, andad many, many studies have shown this, that if you only focus on on tear, you are minimizing the opportunity.
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