Building a Creative Community Beyond Metrics

1:08 Jason intros Joel Flory
2:12 What is VSCO? How is it different than Instagram, Facebook & other photo-sharing apps?
4:33 How does VSCO grow at hyper speed without follower counts, likes, etc.?
8:28 What is VSCO's scale so far?
12:23 How does VSCO get people (mostly Gen-Z) to pay for a social network? How do they view pricing?
18:09 How VSCO uses themselves as a tool for other social networks
19:52 What is a VSCO Girl? How have they capitalized on the Gen-Z meme phenomenon?
21:31 Joel's thoughts on e-commerce
27:19 Joel is a long-time TWiST fan!
30:00 Mistakes Joel learned from in his 9-year journey at VSCO
32:26 Has iPhone photography ruined the photography industry?
36:53 How does VSCO deal with inappropriate content? How does their feed algorithm work?
43:59 Jason goes through VSCO's funding history and asks why Joel didn't sell VSCO for a massive profit
46:06 Is the greatest art created by those who don't care about what others think?
47:41 Collapse of the photography industry & sense of belonging at VSCO
51:44 Advantage of having HQ in Oakland
54:59 VSCO global expansion
57:17 Magic of subscriptions
1:05:01 The 3 truth's of VSCO