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NBC 772: Larry Yu: 7 Essential Keys to High-Quality Website Design!
Natural Born Coaches
The Seventh Key to Keeping Your Client Happy
Number seven is consistency. When you are disciplined about maintaining your brand across all the touch points, it creates a really strong sense of brand cohesion and just sets you apart. So pro designers do create a document called a branding guideline or branding kit which will help them remember like what fonts they use,. What button styles they use, what's the color palette they use in the hex codes - et cetera.
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