How could we consider how individuals u social media, and how nudge might be able to help there? There's a very much more complicated regulatory government discussion about anti trust. But what about as individuals, how you may nudge people to make me put thyt phones down every nown again and go and look at some trees? Well, you know, my phone tells me how much time i spent looking at it last week. That that's a nudge. I could imagine programmes that would sort of re re algorithm the feed i get on twitter or facebook. Those sits, to varying degrees, have talking points about trying to make sure that people aren't spreading complete falsehoods. And
Since the original publication of Nudge more than a decade ago, the word that served as the title of the ground-breaking book has entered the vocabulary of businesspeople, policy makers, economists, engaged citizens and consumers everywhere. It has given rise to more than 400 nudge units in governments around the world and has influenced countless groups of behavioural scientists in every part of the economy. In October 2021 Richard Thaler, one of the co-authors of the book and winner of the 2017 Nobel Prize for economics, came to Intelligence Squared to talk with journalist and author Kamal Ahmed about Nudge: The Final Edition, a cover-to-cover refresh of the original publication.
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